Tiffany & Co's New Gay Engagement Campaign Features Real Gay People

Illustration for article titled Tiffany  Cos New Gay Engagement Campaign Features Real Gay People

While the rise of "gay" as a market demographic is not a new phenomenon, and plenty of brands have pursued LGBT+ dollars, Tiffany & Co. is the latest company to jump on the bandwagon. Its new engagement campaign features a gay male couple and asks the question, "will you?" above its engagement rings, implying the pair are considering marriage.

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The new engagement campaign is the first for the company, according to the Fashionista, and the site says a representative for Tiffany told them that the company did not release "the guys' names because despite being extremely attractive, they are not professional models" although they are apparently an actual gay couple.

As the Fashionista points out, and we've said here several times, it would be nice if campaigns like this weren't news. But even if there is a marketing trend, and even if more and more companies are jumping on the bandwagon, there's still too little representation out there. This is especially true when LGBT+ (and especially trans people) are still struggling to represent themselves as models, actors, etc rather than being played by straight/cisgender talent.

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You go, Tiffany. Nice to know gay people are welcome to breakfast at your place, too. Of course, maybe we'll brunch. You got mimosas on tap? Good, good.

Image via Tiffany & Co.

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DISCUSSION

elenasmall
Elena Small

These ads are great. I noticed a disturbing trend in wedding-related ads when planning my wedding last year, though. I would see gay couples (awesome!) represented but not multiracial couples in bridal magazine ads and on stationary sites like Wedding Paper Divas (not so cool). Where did all the multiracial couples in ads go? It's not like you have to swap out multiracial couples in order to include gay couples.